R&B and reggae-dancehall artiste Wyre has been appointed the Kenyan brand ambassador for Africa’s largest music-streaming app, Mziiki.

The Nakupenda Pia hit-singer joins Tanzania’s bongo sensation Diamond Platnumz whose association was announced recently. Wyre was unveiled on Wednesday at the Southern Sun Hotel, Nairobi.
He said: “Mziiki is a cool place for people to find new music and enjoy music from their favorite artistes. It’s very exciting to be a part of the this movement.”
Mziiki offers music-lovers an easy way to access new music anytime, anywhere and its available on Blackberry, iOS and Android mobile devices.

“Because Mziiki is easy to use, and boasts a large array of African and international music, artistes get the opportunity to expand their fan base and get their music out there while minimizing piracy.

Mziiki allows users to explore new genres and artistes that they haven’t heard before,” said Spice VAS Digital CEO, Arun Nagar.
He added: “We’re happy to have Wyre join Mziiki as a brand partner. We know his fan-base appreciates the partnership because we have just brought him closer to them.”